Cleanse and refresh your head of hair with Joico’s volumising shampoo, designed to give your mane an extra lift. With regular use, hair will have a fuller appearance thanks to the shampoo’s lightweight formula that injects plenty of bounce into every strand.

You’ll enjoy a rich lather that rinses away cleanly to provide a deep and effective cleanse. Your scalp will be free from dirt and build-ups, restoring your hair to a state of balance and leaving it ready to realise an optimal level of fullness. Your locks will also seem shinier for a healthy-looking sheen while the shampoo helps styles to stay in place for up to 24 hours, even in humid environments*.

*When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system.